Environmental Valuation & Cost-Benefit News
A Conjoint/Logit Analysis of Consumers’ Responses to Genetically Modified Tofu in Taiwan
05/25/07
12:14:20 am, by damageva 
, 192 words, 340 views 
Categories: Academic Study/Journal Article, Agriculture, Forestry and Food, China, Regulatory Analysis, Contingent Valuation, Surveys,.., Costs and Benefits
A Conjoint/Logit Analysis of Consumers’ Responses to Genetically Modified Tofu in Taiwan
Abstract: Man-ser Jan, Tsu-tan Fu and Chung L. Huang use data collected from a consumer survey of face-to-face interviews to determine consumer demand for genetically modified (GM) tofu attributes in Taiwan. Conjoint analysis using logit models reveals that, on average, brand is the most important attribute in terms of influence on consumers’ preferences, followed by price, with GM content having the least influence. However, the analysis also reveals three distinct market segments for tofu. Apart from the largest segment (which reflects the average lack of concern about GM food), the remaining two segments are split according to their preference or antipathy towards GM tofu. This result suggests that GM labelling is helpful to Taiwanese tofu consumers.
by Man-ser Jan 1, Tsu-tan Fu 2 and Chung L. Huang
1. associate professor at the Institute of Applied Economics, National Taiwan Ocean University, Keelung 20224, Taiwan; E-mail: mjan@ntou.edu.tw
2. research fellow at the Institute of Economics, Academia Sinica, Taiwan
3. professor at the Department of Agricultural and Applied Economics, University of Georgia, USA.
Journal of Agricultural Economics via Blackwell Publishing www.Blackwell-Synergy.com
Volume 58, Issue 2; June, 2007; Pages 330–347.
doi:10.1111/j.1477-9552.2007.00100.x
http://www.blackwell-synergy.com/doi/abs/10.1111/j.1477-9552.2007.00100.x
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