Environmental Valuation & Cost-Benefit News
Attaining Sustainable Growth through Corporate Social Responsibility
03/05/08
10:04:04 am, by damageva 
, 246 words, 262 views 
Categories: General, Companies,CSR,Business,Finance, Costs and Benefits
Attaining Sustainable Growth through Corporate Social Responsibility
The paper examines three dynamics – impact, information and relationships - and makes recommendations that will help companies develop an integrated Corporate Social Responsibility (CSR) strategy geared to growth opportunities.
Summary: Businesses are rapidly moving beyond the idea of Corporate Social Responsibility (CSR) as simply a necessary cost of doing business. Behind this new development is the unique role of the Internet in influencing buying behavior by providing ubiquitous, in-depth information about companies, their global supply chain partners, and their impact on society and the environment. To gauge how deeply CSR has penetrated the core of the corporation — it's strategies and operations, IBM surveyed more than 250 business leaders globally and found that two-thirds of them are focusing on CSR activities to create new revenue streams. Yet fewer than one-quarter believe they understand their customers' CSR expectations well, a potentially alarming finding at a time when new customer expectations - and clout - are rapidly growing. Our analyses uncovered three dynamics for companies to understand and act upon in dealing with the threats and opportunities of CSR:
* Impact - from cost to growth
* Information - from visibility to transparency
* Relationships - from containment to engagement
by George Pohle 1 and Jeff Hittner
1. VP and Global Leader, IBM Business Strategy Consulting Practice
2. Corporate Social Responsibility Leader, IBM Institute for Business Value
To read the full report for free go to
http://www-935.ibm.com/services/us/gbs/bus/pdf/gbe03019-usen-02.pdf
IBM Institute for Business Value www.IBM.com
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