Environmental Valuation & Cost-Benefit News
New York Times Editorial: Countering the Drug Salesmen
03/20/08
08:34:52 pm, by damageva 
, 203 words, 125 views 
Categories: Health, U.S., Pennsylvania, Newspaper/Mag/TV/Media Story, Savings, Costs and Benefits
New York Times Editorial: Countering the Drug Salesmen
Published: March 20, 2008
A potentially useful antidote to drug company influence over the prescribing practices of doctors is under consideration in Congress. The idea is to have government-funded health professionals visit doctors to give unbiased guidance on the safety and effectiveness of drugs to counter the one-sided sales pitches they get from pharmaceutical company representatives.
...According to testimony before the Senate Special Committee on Aging last week, In a Pennsylvania project, for example, experts from Harvard Medical School prepared educational materials and trained pharmacists and nurses to deliver it, enhancing medical care and saving more than $500,000 a year on gastrointestinal drugs alone in a pharmacy assistance program for low-income senior citizens. Total savings to public and private health insurance programs were surely much higher.
Similar physician-education programs are being established in several other states and have been set up in Australia, England, the Netherlands and several Canadian provinces....
With comprehensive, unbiased information, doctors should be more likely to prescribe the best drug for a patient, not necessarily the newest, high-priced drug that is being pushed by a drug company sales representative.
The New York Times www.NYTimes.com
http://www.nytimes.com/2008/03/20/opinion/20thu2.html?_r=1&th&emc=th&oref=slogin
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