Environmental Valuation & Cost-Benefit News
Bicycle-Sharing Program to Be First of Kind in U.S.
05/10/08
05:13:06 pm, by damageva 
, 258 words, 288 views 
Categories: General, Air, Energy, Climate Change GHG Carbon CO2, Washington DC, Companies,CSR,Business,Finance, Transportation, Sprawl & Smart Growth, Newspaper/Mag/TV/Media Story, Costs and Benefits
Bicycle-Sharing Program to Be First of Kind in U.S.
Starting next month, people in Washington, D.C. will be able to rent a three-speed bicycle day and night with the swipe of a membership card available for $40 per year.
A new public-private venture called SmartBike DC will make 120 bicycles available at 10 automated spots in central locations in the city and plan to eventually offer 1,000 bicyles.
...
In the deal, Clear Channel will have exclusive advertising rights in the city’s bus shelters. The company has reached a similar deal with San Francisco.
Milan, Amsterdam and Portland have all had lower-tech free bike-sharing programs in the past, with Amsterdam’s dating to the 1960s. However, many bikes were stolen. The Vélib program in Paris and Bicing in Barcelona, Spain, both started around a year ago offer thousands of bicycles and appear to be more successful.
Improved technology allows programs to better protect bicycles. In Washington, users who keep bicycles longer than the three-hour maximum will receive demerits and could eventually lose renting privileges. Bicycles gone for more than 48 hours will be deemed lost, with the last user charged a $200 replacement fee.
The European programs would cost cities about $4,500 per bike if sponsors did not step in.
Martina Schmidt of Clear Channel Outdoor claims that cities “ literally have to spend no money on designing, marketing or maintaining” a program.
...
by Ed Alcock
FOR FULL STORY GO TO
http://www.nytimes.com/2008/04/27/us/27bikes.html?_r=1&em&ex=1209614400&en=87b58a129cae0f64&ei=5087&oref=slogin
The New York Times www.NYTimes.com
Published: April 27, 2008
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